It’s time to address the elephant in the room. — Have you ever felt like you faked it to your current job? Do you get gripped with fear each time you start new research? Do you think that you do not deserve the compliments and praise you receive for your research? Have you been scared in a meeting to speak…

Why not explore all 5 approaches to research. — As researchers, we have various ways to define the methodology that we use in our research. For quite some time, I have been listing and analysing various research methods out there, and it has truly helped me not only to get a solid grasp on research but also make my…

Journaling my experience of the first few months in enterprise research at Microsoft Design — It’s been six months since I joined Microsoft Design remotely. I found myself in uncharted waters, as I have never been a part of an enterprise product. I have conducted remote research in the past years; however, times are unprecedented, and COVID-19 made this the only viable approach. …

Foundational research also referred to as exploratory research, is used to explore a problem space and learn more about the potential users. It helps teams generate an initial understanding, establish priorities, and define a direction for the product. …

Reusing participants certainly can be quite practical, convenient and honestly tempting, not just during current times. If you are working in an extremely niche or specialized product, it can difficult to recruit the right set of users. …

Methods to help you conduct research and gain insights during the pandemic — It’s been tough. It’s been more than 6 months since the start of the pandemic and it’s nowhere close to ending. The key question everyone has been asking is how do we conduct research in times of social distancing? How do we capture our user’s behaviour in context? …

In design, all the ‘User’-based words signify the relationship between people and tech systems, viz. products, features, and services. People use and tech is used. The term, however, does not give justice to the complexity of us as humans over just being an entity using the systems. For simplicity, in…

It was a usual afternoon in Delhi. I was standing on a busy street waiting for my Uber. I had just completed a very interesting research session, a home visit. We discover a lot of little nuances when we enter a person’s safe space. With all that data in my…

The following article expands on the research design and uber level insights that were discovered during the research we conducted for Beauty Category. Further, it also mentions a few of the conversion hacks we tested on the product page to increase conversion. Beauty, as a category, has a tremendous potential…