Published inBootcampHow AI is Transforming User Research - A Game-Changer for Fast-Paced Product DevelopmentIn today’s rapidly evolving product development landscape, understanding users is more critical than ever. Traditional user research…Oct 11, 2024571Oct 11, 2024571
Published inUXR @ Microsoft5 Ways AI is Revolutionizing Productivity and CollaborationIn the ever-evolving landscape of modern work, Artificial Intelligence (AI) is no longer a distant concept confined to sci-fi novels or…Sep 30, 202460Sep 30, 202460
Published inUXR @ MicrosoftCultivating Empathy: The Unconventional Path of Bharat Primetime at MicrosoftAmidst the swirling currents of a pandemic-altered landscape, my role as a senior user researcher at Microsoft took a wild turn, unveiling…Feb 16, 202463Feb 16, 202463
Published inUXR @ MicrosoftUser Research — Why are we still questioning its relevance?User Research has been around for more than 100 years. Research existed long before the digital age, before the day of startups and the…Jul 9, 20222601Jul 9, 20222601
Published inUXR @ MicrosoftResearcher’s Imposter SyndromeIt’s time to address the elephant in the room.Aug 23, 20212414Aug 23, 20212414
Published inBootcampQuantitative or qualitative research?Explore all 5 approaches to research.Jun 11, 2021212Jun 11, 2021212
Published inUXR @ MicrosoftWho is the user in the enterprise world?Journaling my experience of first few months in enterprise research at Microsoft DesignMay 15, 20212221May 15, 20212221
Published inUXR @ MicrosoftHow to not get lost structuring your first Foundational ResearchFoundational research also referred to as exploratory research, is used to explore a problem space and learns more about the potential…Jan 27, 2021296Jan 27, 2021296
Published inUX CollectiveShould you reuse participants in your next usability study?Reusing participants certainly is quite practical and convenient and honestly quite tempting, not just during current times but overall…Dec 20, 2020193Dec 20, 2020193
Published inFlipkart DesignResearch in the times of social-distancingMethods to help you conduct research and gain insights during pandemicNov 11, 2020210Nov 11, 2020210
Published inThe StartupUser: Going Beyond the Four-Letter WordThinking of people as more than just “users”May 28, 20202771May 28, 20202771
Published inUX CollectiveEmpathy towards ourselves: the chaos of working as a female UX ResearcherIt was a usual afternoon in Delhi. I was standing on a busy street waiting for my Uber. I had just completed a very interesting research…Jan 19, 20207094Jan 19, 20207094
Published inFlipkart DesignEnhancing Flipkart’s Beauty CategoryUX Research Case StudyJun 18, 20195202Jun 18, 20195202
Published inFlipkart DesignBuilding Empathy through Design JamUser experience research is considered an indispensable part of design. It helps understand users beyond numbers and data-points to…Jan 23, 20194502Jan 23, 20194502
Published inUX Collective8 things I learned working as a UX Researcher for an agency in IndiaJun 5, 20182771Jun 5, 20182771